Stylish reception area with a deep blue front desk topped with a green marble-style surface. Vertical wall panelling in white and blue creates a clean, contemporary look. Warm pendant lighting with globe bulbs hangs above the desk, and the space opens into a corridor with timber flooring and shelving displaying dog accessories, giving a boutique feel. Spacious dog lounge designed with curved flooring in soft blue and cream tones for a playful, flowing effect. Built-in cushioned seating lines one wall, while kennel-style structures with pitched roofs in blue and wood tones provide private spaces. Exposed black ceiling ducts add an industrial edge, complemented by accent panels and integrated lighting. Cosy staff office with deep green walls and contrasting white cabinetry. The space combines functionality with comfort, featuring leather armchairs, a rustic wooden coffee table, and framed dog-themed artwork. Overhead black ceiling panels and spotlights create a modern, slightly industrial aesthetic. Bright enrichment room with a playful, natural theme. Light walls and soft flooring in green and beige tones set a calming backdrop. The space includes wooden shelving filled with textured play items, faux grass mats, and natural elements like logs and stones. Pendant globe lights and simple wooden chairs complete the relaxed, creative environment. Spacious dog lounge designed with curved flooring in soft blue and cream tones for a playful, flowing effect. Built-in cushioned seating lines one wall, while kennel-style structures with pitched roofs in blue and wood tones provide private spaces. Exposed black ceiling ducts add an industrial edge, complemented by accent panels and integrated lighting. Modern dog grooming room featuring two adjustable grooming tables with bright pink tops and integrated restraint frames. The space has a neutral colour palette with light beige walls, recessed ceiling lights, and wood-effect cabinetry for storage. A patterned tile splashback adds subtle texture, while the layout prioritises functionality and easy movement.
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Home Projects WagWorks

A new home for London’s canine community

After successfully fitting out WagWorks’ Fulham club, we were invited to deliver their next location in Islington Square. This 8,000 sq ft club was designed to offer local city dogs everything they need under one roof: daycare, healthcare, grooming and training.

Key features

  • Specialist dog care facilities
  • Repeat client
  • Community contributions
  • Acoustic upgrades

WagWorks, a growing premium dog care brand, set out to transform a former nursery in Islington into a destination that supports their holistic, expert led approach to canine care. Having previously delivered the fit out of their Fulham site, we were well positioned to apply the same understanding, design principles and operational insight to their next club.

Shaped for seamless care

Converting the space into a specialist dog care hub required a layout that supported WagWorks’ holistic care model. The space now includes a grooming studio, washing room, three indoor parks, rest stables, a vet room and a dedicated scent den - a stimulating space where dogs can engage their natural sniffing instincts. Each area was planned to help dogs move safely, rest properly and engage in structured play throughout the day.

Clear zoning separates active, quiet and clinical areas to improve circulation, while front and back of house areas and a staff tea point provide essential operational support, creating a space that functions smoothly for both dogs and the people who care for them.

A natural, practical design

The design takes cues from nature, using greens, neutrals and timber to resemble the outdoors and create a calming feel. Existing features such as timber panelling and barn style doors were retained to reduce waste and maintain character. Acoustic floor and ceiling treatments help manage noise, while durable, easy clean materials ensure the environment can withstand daily wear.

Giving the old space a second life

As the space was left fully furnished by its previous occupants, we reused suitable items within the new scheme and donated equipment and toys to a children’s charity through our waste partner, Lawmans. This approach reduced unnecessary waste and ensured the project delivered meaningful benefit.

A confident step in WagWorks’ growth

The completed centre gives WagWorks a larger, more capable destination that expands their offer and reinforces their brand, creating an environment shaped around the needs of dogs, their owners and the team.

  • Islington Square, London
  • 8,000 sq ft
  • 12 weeks
  • Repeat client

A new home for London’s canine community

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